Low-Tech SEO Tips for Small Businesses
On-Page SEO Basics
- Use Descriptive, Keyword-Rich Titles & Headings: Ensure each page has a clear H1 title with relevant keywords. Use H2 and H3 headings to organize content.
- Optimize Meta Titles & Descriptions: Write compelling meta titles (50-60 characters) and meta descriptions (150-160 characters) to improve click-through rates.
- Improve Content Quality: Write helpful, informative content that answers common customer questions. Use a blog to target long-tail keywords.
- Internal Linking: Link relevant pages together to help search engines understand site structure.
- Optimize Images: Compress images for faster loading. Use descriptive filenames and alt text for accessibility and SEO.
- Use a Mobile-Friendly, Fast Website: Check speed with Google PageSpeed Insights. Remove unnecessary plugins and large images.
Off-Page SEO & Promotion
- Claim & Optimize Google Business Profile: Ensure it’s up-to-date with accurate name, address, and phone number (NAP). Encourage customers to leave reviews.
- Leverage Social Media & Free Listings: Share blog posts and website updates on Facebook, LinkedIn, Instagram, and Twitter. List the business on free directories like Yelp and Bing Places.
- Get Backlinks from Local Sources: Ask partners, vendors, or clients to link to your website. Submit guest posts or participate in local community blogs.
- Encourage Word-of-Mouth & Community Engagement: Join local Facebook Groups or Reddit communities related to your niche. Offer to write guest articles for other local businesses.
By following these simple SEO strategies, you can improve your website’s visibility and attract more visitors without spending a fortune!
